Are you getting left behind?

In 2015 Search Engine Marketing will continue to capture the largest share of online spend at 47%

Search Engine Marketing (SEM / SEO)

Search Engine Marketing (SEM), as the name suggests, is the promotion of websites through Search Engines (Google, Yahoo, Bing etc.) using organic Search Engine Optimisation (SEO) techniques and paid search, otherwise known as PPC (Pay-Per-Click) of CPC (Cost-Per-Click).

Identicom has been practising the ‘dark art’ of SEO since the 1990s, when all it took was the addition of a few keywords to a webpage’s Meta Keywords tag for it to magically appear in the search results.

Alas, these times have now passed, but thankfully we’ve progressed since then too. We’re therefore able to offer you a whole suite of SEM services; from SEO audits, to content marketing strategies, keyword research and paid marketing consultancy.

We’re also Google Advertising Professional Certified, meaning we’re qualified to help you grow your business on the web using Google AdWords.


Queries processed every second

And that’s only on Google. That translates to 3.5 billion searches per day, and 1.2 trillion searches per year. This in turn translates to a lot of potential new customers, if you know how to get in front of them.

Some of the main SEO / SEM services we offer

Competitor Analysis

We’ll take a very close look at your key competitors, and help you overtake them in search.


We’ll analyse your backlink profile, as well as those of your competitors, helping you discover new opportunities.

Keyword Research

We’ll analyse your current keywords, and look for new keyword opportunities for you that you may have missed.

Content Marketing

We’ll help you devise an achievable content marketing strategy, which will integrate your SEO and Social Media Marketing strategies.

Meta Tags

The old kid on the block. We’ll revise your Meta Descriptions to improve your CTR (Click Through Rate) from the search results.

Social Media

We’ll make sure your Social Media profiles are Search Engine Friendly (especially Google+), and help you post engaging content.

Tell us about your project >>

Send us a few details about your SEM / SEO marketing requirements…
We’ll show you how we can help!